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Predatory Thinking

Predatory Thinking

Številka: 18719083
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LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, an .. Celoten opis
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Partner: LIBRISTO
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31.7.2024 predviden osebni prevzem
 
31.7.2024 - 2.8.2024 predvidena dostava na dom
 

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Številka: 18719083

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Ta knjiga je v tujem jeziku: Angleščina


Lastnosti knjige
  • Jezik: Angleščina
  • Založnik: Pan Macmillan
  • Vezava: Knjiga – Brošura
  • Število strani: 272

Originalni opis knjige
LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. ‚A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius‘ Sunday Times