Ta knjiga je v tujem jeziku: Angleščina
Lastnosti knjige
- Jezik: Angleščina
- Založnik: Pan Macmillan
- Vezava: Knjiga – Brošura
- Število strani: 272
Originalni opis knjige
LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. ‚A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius‘ Sunday Times